The Main Street Four Point Approach® is a unique preservation-based economic development tool that enables communities to revitalize downtown and neighborhood business districts by leveraging local assets from cultural, historic, and architectural resources to local enterprises and community pride.

Organization

Organization establishes consensus and cooperation by building partnerships among the various groups that have a stake in the commercial district. By getting everyone working toward the same goal, the Lumberton Main Street Program can provide effective, ongoing management and advocacy for the downtown district. The Main Street Advisory Board oversees the Organization and success of the Main Street Program. (Advisory Board serves as Organization)

Promotion

Promotion takes many forms, but its goal is to create a positive image that will rekindle community pride and improve consumer and investor confidence in the downtown. Advertising, retail promotions, special events, and marketing campaigns are all tools in the promotion committee's tool chest and help sell the image and promote Downtown Lumberton to the community and the surrounding region. The Promotion Committee oversees the Promotion activities of the Main Street Program. Members: Cheryl Page, Natalie Lewis, Angela Sumner, JoAnne Branch and Tim Little

Design

Design means getting downtown Lumberton into top physical shape and creating a safe, inviting environment for shoppers, workers, and visitors. It takes advantage of visual opportunities inherent in the downtown district by directing attention to all of its physical elements: public and private buildings, storefronts, signs, public space, parking areas, street furniture, public art, landscaping, merchandising, window displays, and promotional materials. An appealing atmosphere, created through attention to all of these visual elements, conveys a positive message about Downtown Lumberton and what it has to offer. Members: Brianna Goodwin, Chris Locklear and Rob Redfearn.

Economic Restructuring

Economic restructuring strengthens the downtown's existing economic assets while diversifying its economic base. This is accomplished by retaining and expanding successful businesses to provide a balanced commercial mix, sharpening the competitiveness and merchandising skills of business owners, and attracting new businesses that the market can support. Converting unused or underused commercial space into economically productive property also helps boost the profitability of the district. The goal is to build a commercial district that responds to the needs of today's customers. The Economic Vitality Committee oversees the Economic Development, Restructuring, and Revitalization efforts for the Main Street Program. Members: Steve Branch, David Zeitz, Wanda Sayer and Dick Page.